Playbook: marketers

Marketing workflows for ideation, drafts, variants, and research assistance—with brand, legal, and truthfulness gates.

Fluent copy can still be false, infringing, or off-brand. Speed without review burns trust.

May draft: outlines, subject-line variants, social drafts, SEO briefs, persona hypotheses. Must human: performance claims, testimonials, competitor attacks, regulated product claims. Verify: sources for stats; permission for UGC; disclosure where required.

AI proposes 10 hooks; you pick 2, fact-check, and schedule.

Take one old post. Ask AI for variants, then list what you must still verify.

⚠️ Myth: More variants always mean better marketing.

✓ Reality: Without brand and truth gates, you scale noise.

• Course 08 prompting-patterns; Course 20; Course 11 generative media consent norms
• FTC-style advertising truth principles (verify local regulator)