Style and audience controls

Steering tone, reading level, format, and audience without changing the underlying facts you still must verify.

ANN Learn aims ~8th-grade clarity for General tabs. Products need brand voice without inventing claims.

Specify audience, length, forbidden phrases, and examples. Keep a factual skeleton first; style second. For dual-tab content: General = plain; Technical = precise.

Same refund policy explained to a teen vs a lawyer—facts shared, vocabulary differs.

Rewrite one technical paragraph for a non-expert; have a peer check that no facts changed.

⚠️ Myth: Simpler words mean dumbing down truth.

✓ Reality: Clarity is respect—precision can sit in a Technical tab.

⚠️ Myth: Style prompts guarantee brand compliance.

✓ Reality: Review still required for public copy.

• Course 08 prompting-patterns; Course 22 marketer playbook
• AI LEARNING CENTER dual-tab template